Research Paper
Year: 2018 | Month: December | Volume: 5 | Issue: 12 | Pages: 73-79
Language Aspect of Form in Samosir’s Tourism Public Signs: a Linguistic Landscape Study
Rahmat Darmawan1, Mulyadi1, Eddy Setia1, Oktavianus2
1Doctoral Program of Linguistics, Faculty of Cultural Sciences, University of Sumatera Utara, Medan, Indonesia
2Department of English, Faculty of Cultural Sciences, University of Andalas, Padang, Indonesia
Corresponding Author: Mulyadi
ABSTRACT
The paper explores the forms of language being used in the public signs around the tourist objects in Samosir regency, North Sumatera. Investigating forms of language in public sphere is a relatively new approach in applied linguistic and the branch of linguistics studying such forms is called Landscape Linguistic (or sometimes called Linguistic Landscape). The paper is both quantitative and qualitative. The first method identifies and calculates numbers of types of verbal and nonverbal languages and groups them into tables of percentage. In other words, the method also focuses on macro linguistic phenomenon. The second explores micro language forms involving morphology as content analysis strategy. The paper aims to investigate and answer the following two questions: what are the linguistic forms of language in public signs? and what are the nonlinguistic forms of language in public signs? The findings are: i) most of morphological forms are dominated by the forms of words followed by phrases, clauses and sentences respectively, ii) linguistic type forms show the outstanding numbers of translation forms, multilingual, mono-/bi-lingual, speech act and politeness strategy with less number of acronym, iii) visual design proves the forms of fonts size and type, colours, LL material, salience, and framing, and iv) spatial design indicates that media of LL is designed with more empty space. Few LL is seen fully loaded with information.
Key words: forms of language, linguistic, macro and micro, visual, spatial, landscape linguistic, morphology
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