Research Paper
Year: 2018 | Month: December | Volume: 5 | Issue: 12 | Pages: 349-354
Customer Attitude and Perception Regarding Purchasing Used Product in Retail
Amgad S Khaled1, Khaled (M.K) Ismail Alshaketheep2, Mohsen. A. Moqbel3, Eissa A. Al-Homaidi4
1, 2, 3Department of Business Administration, 4Department of Commerce,
Aligarh Muslim University, Aligarh, India.
Corresponding Author: Amgad S Khaled
ABSTRACT
Customer perception refers to the process through which a consumer chooses, and interprets info/stimuli inputs and classifies to create an important picture of the manufactured goods. The main objectives of the study are to identify: the products which most searched by the customers, the reason from purchasing used products, the benefits customers seek from the used products and evaluate the advertising campaign of the sites selling used products. The data has been collected from the students who are living in Aligarh and the sample size was 150 respondents. It found that the second-hand market has evolved rapidly after the evolution of internet. People prefer to buy from the sites selling used products like OLX, Quikr, Amazon, Ebay, etc.
Key words: Online Shopping, Second Hand Product, Second Hand Market, Second-Hand Shopping, Customer Perception and Customer Attitude
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