Research Paper
Year: 2019 | Month: December | Volume: 6 | Issue: 12 | Pages: 434-441
Influence of Digital Marketing B2C Promotion on Decision to Choose College in the Faculty of Economics
Muhammad Hilman Fikri1
1Universitas Muslim Nusantara Al Washliyah
1Postgraduate Management Science Faculty of Economics and Business Universitas Sumatera Utara
ABSTRACT
This study aims to find out and analyze the significant effect of digital marketing promotion on the decision to choose study at UMN Alwasliyah Medan. The approach in this study is quantitative research. The data collection in this study was done using a questionnaire. The questionnaire was distributed directly to UMN Alwasliyah students who were used as research objects. The populations in this study were Economics Faculty students from the 2018-2019 academic year totaling 401 people. Whereas based on calculations using the Slovin formula, obtained a sample that is equal to 191 people. The questionnaire provided uses a basic scale Likert scale measurement. From the results of the research data shows that digital marketing promotion does not significantly influence the decision to choose college.
Key words: Decision to Choose, Digital Marketing, UMN Alwasliyah
[PDF Full Text]