Research Paper
Year: 2019 | Month: January | Volume: 6 | Issue: 1 | Pages: 153-159
Analysis of Strategic Planning of Educational Tourism Based on Local Wisdom in Indonesia
Ari Putra1, Dr. H. Mustofa Kamil2
1Departement of Community Education, Universitas Pendidikan Indonesia, Bandung, West Java, Indonesia.
2Jl. Dr. Setiabudhi No 229, Isola, Sukasari, Kota Bandung
Corresponding Author: Ari Putra
ABSTRACT
This study was departed from the importance in improving the quality of educators and education staff from various aspects of educational ways which exist in Indonesia. Strategic planning is carried out by each institution in order to formulate the plans that will be carried out by the institution both in the long term or short term. This study aims to determine the strategic plan of the ECO Bambu Cipaku institution in improving the quality of educators and education staff. The end of this study is to formulate a strategy for education in terms of preparing educators and education to improve competitiveness with other educational tours. This research using a qualitative method and the analysis of the data which was used is the S.W.O.T (Strengths, Weaknesses, Opportunities, and Threats) analysis. The results of this study indicate that the ECO Bambu Cipaku which is known as an educational tourism institution is in a very good position. Its position is in the range of values of 0.7 and in the quadrant I of aggressive strategy where the institution utilizes various internal strengths so that it can draw on external opportunities.
Key words: Strategic planing, educational tourism, local wisdom.
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