Year: 2023 | Month: October | Volume: 10 | Issue: 10 | Pages: 497-500
DOI: https://doi.org/10.52403/ijrr.20231063
Effect of Dropshipper Service, Availability, and Customer Loyalty on Customer Satisfaction in the Robyshop Online Store
Mochamad Fakhri Akbar1, Akhmad Tajudin2, Ufi Rumefi3
1,2,3Institut Teknologi dan Bisnis Yadika Pasuruan, Indonesia
Corresponding Author: Mochamad Fakhri Akbar
ABSTRACT
The purpose of this research is to analyze effect of dropshipper service, availability, and customer loyalty on customer satisfaction in the Robyshop Online Store. This type of research is quantitative research. Population in this research is consumers of the Robyshop Online Store. Sampling method used in this research is Malhotra sampling. The data collection techniques used are interview, questionnaire, observation, and literature study. The data analysis used in this research is multiple linear regression analysis. The research results show that dropshipper service, availability, and customer loyalty simultaneously have a significant effect on customer satisfaction in the Robyshop Online Store. Dropshipper service has a positive and significant effect on customer satisfaction in the Robyshop Online Store. Availability has a positive and significant effect on customer satisfaction in the Robyshop Online Store. Customer loyalty has a positive and significant effect on customer satisfaction in the Robyshop Online Store.
Keywords: Dropshipper Service, Availability, Customer Loyalty, Customer Satisfaction
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