Research Paper
Year: 2023 | Month: January | Volume: 10 | Issue: 1 | Pages: 169-174
DOI: https://doi.org/10.52403/ijrr.20230118
Integrating the Technology Acceptance Model in the Use of Mobile Banking for Bank Nagari Customers, Padang Main Branch
Yofina Mulyati1, Yesi Elsandra2, Dedi Fernanda3
1,2,3Universitas Dharma Andalas, Indonesia
Corresponding Author: Yofina Mulyati
ABSTRACT
The purpose of this research is to analyze integrating the technology acceptance model in the use of mobile banking for Bank Nagari Customers, Padang Main Branch. This type of research uses quantitative research methods. The population in this study are customers using Nagari Mobile Banking services at the Main Branch of Bank Nagari. Sample is 100 customers who use Nagari Mobile Banking services at Bank Nagari Main Branch. The data analysis that the writer will use in this research is SEM-PLS. The results show that perceived ease of use has a positive and significant effect on perceived usefulness. Perceived ease of use has a positive and significant effect on attitude towards using. Perceived usefulness has no significant effect on attitude towards using. Perceived usefulness has a positive and significant effect on behavioral intention to use. Attitude towards using customers has a positive and significant effect on behavioral intention to use. Perceived ease of use has no effect on attitude towards using through perceived usefulness. Perceived usefulness has no effect on behavioral intention to use through attitude towards using. Perceived ease of use has a positive and significant effect on behavioral intention to use through perceived usefulness and attitude towards using.
Keywords: Perceived Ease of Use, Perceived Usefulness, Attitude Towards Using, Behavioral Intention to Use
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