Research Paper
Year: 2023 | Month: January | Volume: 10 | Issue: 1 | Pages: 505-512
DOI: https://doi.org/10.52403/ijrr.20230158
Business Development Strategy for CV Hadi Corp Convection in the Domestic Market with a Canvas Business Model Approach
Fauzi Pari1, Rizal Syarief1, Sufrin Hannan1
1Business School – IPB University, Jl Pajajaran Bogor
Corresponding Author: Fauzi Pari
ABSTRACT
The textile manufacturing industry in Indonesia grew 15 percent, but total exports fell 2.87 percent to 12.84 billion dollars in 2019 compared to 2018 of 13.22 billion dollars. The TPT industry can be divided into several sectors, one of which is the apparel sector. The apparel sector also has an important GDP contribution for Indonesia. In textile product commodities, there is competition with imported quality. Textile products find it difficult to compete in the domestic market due to inferior quality to imported products, both in terms of materials, sewing, styles and finishing which are not neat and not standardized and their availability has not met market demand. In dealing with changes in the external and internal environment CV. Hadi Corp needs a business model mapping to determine the company's business conditions to be able to create breakthrough innovations for the company's business development for the domestic market. Hadi Corp needs a business model mapping to determine the company's business conditions to be able to create breakthrough innovations for the company's business development for the domestic market. The research objective is to analyze the current CV Hadi Corp Canvas Business Model, analyze the strengths, weaknesses, opportunities, and threats (SWOT) of CV Hadi Corp currently based on the 9 elements of the Canvas Business Model and Design the CV Hadi Corp Repair Canvas Business Model as an alternative planning future business strategy. Data processing uses the Canvas Business Model and SWOT and the Blue Ocean Strategy. The results showed that the Improvement of the CV Hadi COrp Canvas Business Model based on alternative strategies resulted in several targets and development for each element including: 1) Business to business customers; 2) product innovation; 3) updating the website to improve online promotion; 4) Conduct site visits to customers and customer assessment of company services through customer satisfaction surveys; 5) Investment in technology or new resources and training; 7) Customers for tool rental and design services, market surveys and manufacturing of innovative products. The target of improving each element in the canvas business model aims to expand the potential value proposition that can be offered by CV Hadi Corp.
Keywords: TPT, SWOT, Business Model Canvas, Blue Ocean Strategy, CV Hadi Corp
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