Research Paper
Year: 2023 | Month: February | Volume: 10 | Issue: 2 | Pages: 49-64
DOI: https://doi.org/10.52403/ijrr.20230209
Can Partnerships Be Able to Save the Lives of SMEs Actors?
Junaidi1, Zulkarnain Lubis2, Ihsan Effendi3
1Student Doctor of Agricultural Sciences Program, Medan Area University, North Sumatra Indonesia
2Professor of Doctoral Program in Agricultural Sciences, Medan Area University, North Sumatra Indonesia
3Lecturers of the Doctoral Program of Agricultural Sciences, Medan Area University, North Sumatra Indonesia
Corresponding Author: Junaidi
ABSTRACT
Small and medium enterprises are one of the business units that have helped the State in reducing the unemployment rate. This sector makes a major contribution in supporting the national economy. Real steps and efforts are needed to support and increase the power of SMEs. The main objective in this study is to determine the direct and indirect effects of perceived customer benefits and perceived competitive value on the performance of SMEs through the partnership program. The approach in this research is causal research (cause and effect). The population in this study are SMEs assisted at PT. Perkebunan Nusantara III with a total of 243 SME business actors. Meanwhile, the sampling technique used a saturated sample where 243 SMEs were sampled in this study. data collection techniques using a questionnaire with an ordinal measurement scale. Data analysis using Structural Equation Modelling (SEM). The results showed that directly perceived customer benefits had a significant effect on the partnership program while perceived competitive value not significant to the partnership program. The results showed that directly perceived customer benefits and perceived competitive valuesignificant effect on the performance of SMEs. Indirectly, perceived customer benefits and perceived competitive valuesignificant effect on the performance of SMEs through the partnership program.
Keywords: Partnership, Performance, SMEs
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