Research Paper
Year: 2023 | Month: February | Volume: 10 | Issue: 2 | Pages: 94-100
DOI: https://doi.org/10.52403/ijrr.20230213
Communication Competencies of Intercultural Account Representative in Educating Taxpayer Traders of Palm Oil Collectors at the Pratama Tax Service Office, Padang Sidempuan
Tongku Ahmad Husein Daulay1, Suwardi Lubis2, Lusiana Andriani Lubis3
1,2,3Master of Communication Studies Program, Faculty of Social and Political Sciences, Universitas Sumatera Utara, Indonesia
Corresponding Author: Tongku Ahmad Husein Daulay
ABSTRACT
The purpose of this research is to analyze communication competencies of intercultural account representative in educating taxpayer traders of palm oil collectors at the Pratama Tax Service Office, Padang Sidempuan. This study uses a qualitative method. Determination of informants in this study is by purposive sampling. From the sampling technique taken by purposive sampling, in order to obtain 8 informants consisting of 4 taxpayers and 4 account representatives. Meanwhile, there were 3 triangulation informants. Data collection techniques using interview and observation. Data analysis by reducing data, presenting data, and drawing conclusions. The results of the study show that communication competencies of intercultural account representative in educating taxpayer consists of motivation to increase economic needs and have the same ethnicity, knowledge of taxpayer profiles, and skills in using the local language which is local wisdom (martarombo/knowing genealogy).
Keywords: Communication, Competencies, Intercultural, Account Representative
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