Research Paper
Year: 2023 | Month: April | Volume: 10 | Issue: 4 | Pages: 115-125
DOI: https://doi.org/10.52403/ijrr.20230415
Perception of Purchase Decisions at Indonesia Marketplace
Wan Suryani1, Lusiah2
1Universitas Medan Area, Department of Management
2Universitas IBBI, Department of Management, Medan, Indonesia
Corresponding Author: Wan Suryani
ABSTRACT
The results of this study indicate that simultaneously online customer review (X1) and online customer rating (X2) have a significant effect on purchasing decisions (Y) at Tokopedia. Partially, online customer review (X1) has no effect on purchasing decisions (Y), while online customer rating (X2) has a partial effect on purchasing decisions (Y). The results of this study indicate that simultaneously online customer review (X1) and online customer rating (X2) have a significant effect on purchasing decisions (Y) at Tokopedia. Partially, online customer review (X1) has no effect on purchasing decisions (Y), while online customer rating (X2) has a partial effect on purchasing decisions (Y).
Keywords: [Online Customer Review, Online Customer Rating and Purchase Decision]
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