Review Paper
Year: 2023 | Month: April | Volume: 10 | Issue: 4 | Pages: 481-490
DOI: https://doi.org/10.52403/ijrr.20230459
Financing Marketing Strategy at Bank Syariah Indonesia Based on Sharia Economy
Mohammad Yusuf1, Annisa Sanny2, Zuhri Ramadhan3
1Department of Economics,
2Department of Management,
3Department of Computer System,
Universitas Pembangunan Panca Budi, Medan, Indonesia
Corresponding Author: Annisa Sanny
ABSTRACT
This research is motivated by the importance of the Implementation of Financing Marketing Strategies at Bank Syariah Indonesia Based on Sharia Economics. This study aims to determine and analyze the Financing Marketing Strategy at Bank Syariah Indonesia based on Sharia Economics. This research method is descriptive research with a qualitative approach. The technique used in this research is the library research study technique by examining various literature relevant to the research variables, namely by exploring data through literature review, reading, studying, recording from various sources such as journals, articles, books on Financing Marketing Strategies at Islamic Bank Indonesia Based on Sharia Economics. The data analysis technique used is content analysis. The results of this study indicate that the Financing Marketing Strategy at Bank Syariah Indonesia consists of 3 mixes, namely online products (banners, brochures, banners, fliers), online products (WhatsApp, Face book, Twitter, Sharia products (alms, zakat, infaq and waqf). The findings of this study are expected to provide knowledge to readers regarding the importance of Financing Marketing Strategy at Bank Syariah Indonesia Based on Sharia Economics.
Keywords: Strategy, Financing, Bank Syariah Indonesia, Sharia Economy
[PDF Full Text]