Review Paper
Year: 2023 | Month: June | Volume: 10 | Issue: 6 | Pages: 637-645
DOI: https://doi.org/10.52403/ijrr.20230678
Analysis of the Fundamentals of UINSU Communication Study Program Journalistic Training in Facing the Digital Age
Muhammad Yoserizal Saragih
Universitas Islam Negeri Sumatera Utara
ABSTRACT
The journalistic basis of communication is a concept that combines the basic principles of journalism with the elements of communication in the context of journalistic activity. This research aims to understand communication in playing a very important role in journalism. However, to produce a good writing must have the provision of journalistic knowledge. For this reason, training and mentoring writing in journalism communication is considered important to be carried out in order to produce quality speech. The main goals of communication journalism are to increase audience engagement, strengthen relationships between journalists and readers, and expand the reach and impact of news. In an increasingly complex and diverse information environment, communications journalism has become essential to ensure the news delivered can reach and be understood by a wide audience. This research uses qualitative research methods with a descriptive approach The research method used is a qualitative approach. Data collection techniques are carried out by observation, in-depth interviews by conducting interviews with journalists and direct observation of the work process in newspaper newsrooms, and documentation. The collected data was analyzed using content analysis and thematic analysis to identify communication strategies applied by journalists in the news process. From the results of the preparation of research concluded the basis of communication journalism, there are several important elements that need to be considered, namely important to understand the intended audience or reader. Journalists need to adopt appropriate communication strategies to effectively deliver news to them taking into account the preferences and needs of the audience
Keywords: training, journalism, communication.
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