Research Paper
Year: 2023 | Month: July | Volume: 10 | Issue: 7 | Pages: 695-706
DOI: https://doi.org/10.52403/ijrr.20230783
Business Development Strategy to Establish Coffee Shops as Tourism Destination in the Post-Covid-19 Pandemic
Rafif Eka Putra Rifanto1, Harianto2, Siti Jahroh3
1,3School of Business, IPB University, Jl. Raya Padjadjaran Bogor, Indonesia
2Department of Agribusiness, Faculty of Economics and Management, IPB University, Jl. Agatis, Campus of IPB Darmaga Bogor 16680, Indonesia
Corresponding Author: Rafif Eka Putra Rifanto
ABSTRACT
Kopi Daong as part of the tourism industry must implement a business development strategy to increase its revenue by taking advantage of the post-covid situation. This study aims to identify Kopi Daong's business model, identify factors that become strengths, weaknesses, opportunities, and threats to its business, and determine strategies that can be implemented as business development strategies. Data analysis uses a business model canvas, an analysis of the company's internal and external environment, and a 4-step blue ocean strategy framework. The results of the study provide an overview for companies to develop Daong Coffee into a complete tourist destination that has coffee shops and recreational facilities through several efforts such as optimizing owned land, conducting investment collaborations, optimizing the use of social media, and building partnerships with the government and business actors, including MSMEs.
Keywords: business development, business model canvas, covid-19 pandemic, economic recovery
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