Year: 2024 | Month: November | Volume: 11 | Issue: 11 | Pages: 198-214
DOI: https://doi.org/10.52403/ijrr.20241117
Enhancing the Competitiveness of Subsidized Housing through VRIO, PESTEL, and Porter’s Five Forces Analysis
Nitya Tisari Wirmadi1, Dikky Indrawan2, Asep Taryana3
1,2,3Sekolah Bisnis, IPB University, Gedung SB IPB, Jalan Pajajaran, Bogor, Indonesia 16151
Corresponding Author: Nitya Tisari Wirmadi
ABSTRACT
This study aims to identify the internal and external factors influencing the development of the subsidized housing business in Kuningan City View, Kuningan Regency. The research methods used include qualitative and quantitative approaches, with primary data obtained through observation, in-depth interviews, and questionnaires, as well as secondary data from relevant literature. The analysis was conducted using the VRIO tool for internal factors and PESTEL and Porter’s Five Forces for external factors. The research results show that the main strengths are the strategic location and high-quality after-sales service, while the main threats are intense competition and rising land prices. The conclusion is that the most effective strategy is to highlight high-quality after-sales service as an added value in promotions to maintain customer trust even as property prices rise. This study provides insights for subsidized housing developers in improving operational efficiency and competitiveness in a dynamic market.
Keywords: After-Sales Service, Competitive Advantage, Kuningan City View, PESTEL Analysis, Porter’s Five Forces, Subsidized Housing, VRIO Analysis
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