Year: 2024 | Month: February | Volume: 11 | Issue: 2 | Pages: 30-39
DOI: https://doi.org/10.52403/ijrr.20240205
Interest in Advanced Program Participation in Alumni with a Training Approach Extended Theory Planned Behavior (Indonesian Educational Coaching Case Study)
Angelina Grace Stannylimdra1, Lilik Noor Yuliati2, Arief Safari3
1,2,3School of Business, IPB University, Bogor, Indonesia
Corresponding Author: Angelina Grace Stannylimdra, Lilik Noor Yuliati
ABSTRACT
Informal training is held to improve the quality of human resources. CIE is one of the companies that operates in informal education, where at the beginner level the number of participants is full, while at the advanced level the number of participants is around 20-40%, so efforts are needed to increase the quota. This research method uses Structural Equation Modeling (SEM) with Partial Least Square (PLS). The research results show that promotion does not affect Attitude Toward Behavior because the interview results state that information about advanced levels is still lacking. Advanced level flyers are not able to describe the contents & benefits. Apart from that, advanced level publications are still not optimal. Personal Selling influences Attitude Toward Behavior because CIE is able to respond well to potential participants. Price Perception influences Perceived Behavior Control because the price set by CIE is cheap. Payment Method does not affect Perceived Behavior Control because the payment method specified is not flexible. Attitude Toward Behavior influences Behavior Intention because of good educational facilities. Subjective Norm does not affect Behavioral Intention because participants who take part in the training are learning assignments from the workplace. Perceived Behavior Control Influences Behavior Intention because participants receive support from the company. Satisfaction does not affect Behavior Intention because the level of participants still cannot know the size of their improvement in abilities after attending training, for example in the form of grades and so on. Efforts that can be made to increase the interest of training participants include forming an account executive team to carry out promotions, expanding promotional media, the content of promotions using attractive language, having video testimonials from alumni, maintaining predetermined costs and maintaining the quality of learning, conducting evaluations on several factors include payment methods, the training system so that it is more flexible and has a wider reach, and the learning process so that CIE can get information related to the level of participant satisfaction.
Keywords: Interest, Training, Advanced Program, Theory of Planned Behavior
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