Year: 2024 | Month: April | Volume: 11 | Issue: 4 | Pages: 476-483
DOI: https://doi.org/10.52403/ijrr.20240455
Integration of the Vertical Market for Tilapia Fish in Karang Intan District Banjar District
Emmy Sri Mahreda1, Muhammad Agus Ridani2, Emmy Lilimantik3
1,3Faculty of Fisheries and Marine Science, Lambung Mangkurat University, Banjarbaru, South Kalimantan 70714, Indonesia
2Master of Fisheries Science Faculty of Fisheries and Marine Science, Lambung Mangkurat University, Banjarbaru, South Kalimantan 70714, Indonesia
Corresponding Author: Emmy Sri Mahreda
ABSTRACT
The Karang Intan sub-district area was chosen as the research subject due to the high level of tilapia cultivation production and the large number of tilapia cultivation in Karang Intan Village. The research aims to analyze marketing patterns and the level of vertical market integration of tilapia in Karang Intan District, Banjar Regency. May. This research was conducted in Karang Intan District, Banjar Regency. Marketing channel analysis using the snowball sampling method and market integration can be sought using regression analysis with the assumption that if the prices of other factors are constant, then prices at the producer level (Pf) and prices at the consumer level (Pr) are linear. The marketing pattern for tilapia fish in Karang Intan District, Banjar Regency starts from the cultivators then to collecting traders who will be distributed again to retailers and then from retailers to final consumers, the retailers in question are fish traders in the Martapura and Banjarbaru markets. The level of vertical market integration for tilapia in Karang Intan District, Banjar Regency, is the result of the vertical market integration elasticity coefficient of 0.5465 which is less than one, indicating that the tilapia market in Karang Intan District is not well integrated.
Keywords: Integration, Marketing Patterns, Tilapia Fish, Lihung Village
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