Year: 2024 | Month: June | Volume: 11 | Issue: 6 | Pages: 202-207
DOI: https://doi.org/10.52403/ijrr.20240623
The Impact of Environmental Consciousness on Consumer Choices of Sasirangan: A Review and Research Gap Analysis
Yeni Susanty1, Laila Refiana Said2, Akhmad Supriyanto3, Minarti Limantara4/sup>
1,2,3,4 Management Science Doctoral Program, Faculty of Economics and Business, Universitas Lambung Mangkurat, Banjarmasin, Indonesia
Corresponding Author: Laila Refiana Said
ABSTRACT
This literature study explores the intricate relationship between environmental consciousness and consumer choices, focusing on the traditional tie-dye fabric known as Sasirangan in South Borneo, Indonesia. A Google Scholar search yielded 189 papers. A literature review of 39 papers published between 2016 and 2023 was carried out to focus the investigation. The review involved formulating research objectives, identifying relevant studies, extracting and assessing data for bias, synthesizing data, and summarizing and interpreting findings. The paper delves into the evolving dynamics of consumer preferences, shedding light on the influence of environmental awareness in shaping decisions related to the consumption of cultural and traditional artifacts. By examining the case of Sasirangan, a centuries-old craft deeply rooted in the cultural heritage of South Borneo, we seek to understand how environmental considerations impact the market for this traditional tie-dye fabric.
Keywords: Environmental awareness, environmental consciousness, consumer, Sasirangan, South Borneo
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