Year: 2024 | Month: August | Volume: 11 | Issue: 8 | Pages: 126-128
DOI: https://doi.org/10.52403/ijrr.20240814
Strategic Engagement: Elevating Metoprolol Awareness in East India through Hidoc Dr's Campaign
Asma Shaikh1, Dr Sonali Gholap2, Arina Mullick3, Varun Gadia4
1Medical Content Team Lead Institution/ Company - Infedis Infotech LLP Office 108, Suyog Center, Gultekdi, Pune- 411 037
2Medical content Writer Institution/ Company - Infedis Infotech LLP Office 108, Suyog Center, Gultekdi, Pune- 411 037
3Medical Content Lead Institution/ Company - Infedis Infotech LLP Office 108, Suyog Center, Gultekdi, Pune- 411 037
4Chief Operating Officer Institution/ Company - Infedis Infotech LLP Office 108, Suyog Center, Gultekdi, Pune- 411 037
Corresponding Author: Asma Shaikh
ABSTRACT
Metoprolol, renowned for its effectiveness in managing cardiovascular conditions, holds a pivotal role in modern healthcare. This article delineates a strategic collaboration between Hidoc Dr and AstraZeneca to enhance awareness among healthcare professionals (HCPs) in East India regarding Metoprolol. The campaign targeted General Physicians, Consulting Physicians, and Cardiologists across key regions, employing a multi-channel marketing approach. Through meticulous audience identification, microsite development, and omni channel marketing, the campaign aimed to maximize engagement and lead generation. The results demonstrate significant outreach, impressions, and interactions, surpassing lead generation targets and reflecting the campaign's success in elevating product awareness.
Keywords: Metoprolol, cardiovascular care, healthcare professionals, multi-channel marketing, lead generation, product awareness
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