Year: 2025 | Month: December | Volume: 12 | Issue: 12 | Pages: 80-92
DOI: https://doi.org/10.52403/ijrr.20251210
The Effectiveness of Village Leadership Communication in Shaping Community Perception of Local Development
Deri Herjan1, Nani Nurani Muksin2
1,2Universitas Muhammadiyah Jakarta, Jakarta, Indonesia
Corresponding Author: Deri Herjan
ABSTRACT
Village leadership communication is a crucial factor in determining the success of local development through the formation of positive community perceptions. This study aims to analyze the effectiveness of village leadership communication in shaping public perception of local development. The research method uses a qualitative approach with a case study design in five villages in Keruak District, East Lombok Regency, West Nusa Tenggara. The data was collected through in-depth interviews with 45 informants consisting of village heads, village officials, community leaders, and the general public. Data analysis uses a thematic analysis approach with NVivo software. The results showed that the effectiveness of village leadership communication varied between locations with a communication frequency of 2.1-3.8 times per week and a community participation rate of 52.6%-78.4%. Factors that affect the effectiveness of communication include leadership communication competence, leader credibility, community characteristics, local culture, and communication infrastructure. Leadership communication was proven to have a positive correlation with public understanding of development programs by 0.742. The public's positive perception of development increased from 54.7% to 81.2% after intensive communication, while resistance decreased from 34.6% to 12.8%. An effective communication model consists of leadership communication competencies, diversification of communication channels, adaptation of community characteristics, and integration of local values with 56.7% of people's preference for face-to-face communication.
Keywords: leadership communication, community perception, local development, communication effectiveness, village governance
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