Year: 2025 | Month: January | Volume: 12 | Issue: 1 | Pages: 630-639
DOI: https://doi.org/10.52403/ijrr.20250171
Tourism Object Development Pattern in Sungai Raja Village, Jelai District, Sukamara District, Central Kalimantan
Dea Sofia1, Emmy Sri Mahreda2, Basir Achmad3, Abdi Fithria4
1,2,3,4Masters in Natural and Resource Management, Postgraduate Program, Lambung Mangkurat University, Banjarbaru, South Kalimantan.
Corresponding Author: Dea Sofia. Email: sofia.dea11@gmail.com
ABSTRACT
Desa Sungai Raja Village, Jelai District, Sukamara Regency, Central Kalimantan, has natural and cultural potential that has the opportunity to be developed into a leading tourist destination. This research aims to formulate a model for developing tourism objects based on sustainable local potential using a quantitative approach through surveys, field observations and structured interviews. The research results show the potential for ecotourism in rivers, mangrove forests and local cultural diversity. However, obstacles such as limited infrastructure, lack of promotion and community participation are the main challenges. The proposed model emphasizes synergy between government, society, and the private sector through increasing human resource capacity, improving infrastructure, and effective promotional strategies. Apart from that, the integration of digital technology for tourism promotion and destination management is also proposed as an innovative step. Training and community empowerment programs in the tourism sector are also part of this model to create professional destination management. It is hoped that this model can increase tourist visits, strengthen the local economy, and preserve the local environment and culture, making Sungai Raja Village a leading destination in Central Kalimantan that contributes to the development of sustainable tourism.
Keywords: Development Model, Tourist Attractions, Sungai Raja Village, Sustainable Tourism, Central Kalimantan.
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