Year: 2025 | Month: January | Volume: 12 | Issue: 1 | Pages: 667-676
DOI: https://doi.org/10.52403/ijrr.20250172
Analysis of the Impact of Financial Literacy and Financial Inclusion on the Performance of MSMEs in Kediri City with the Use of Social Media as a Moderating Variable
Erna Puspita1, Amin Tohari2, Andy Kurniawan3, Mar’atus Solikah4, Atina Rokhmani Putri5, Tiara Risa DC6, Erika Aprilia R7
Department of Accounting, University of Nusantara PGRI, Kediri, Indonesia.
Corresponding Author: Erna Puspita
ABSTRACT
The high number of MSMEs in Kediri City is not accompanied by an increase in performance, therefore this research aims to analyze the impact of financial literacy and financial inclusion on MSME performance by using the variable use of social media as a moderator. The variables in this research consist of the independent variable, namely financial literacy and financial inclusion, the moderating variable, namely the use of social media, and the dependent variable, namely the performance of MSMEs. The population in this research is all MSMEs in the City of Kediri which are registered with the Department of Cooperatives, Micro Enterprises and Labor of the City of Kediri, totaling 9,553. The sample size was determined using the Slovin formula and a sample size of 100 MSME respondents was obtained. The data source used is primary data obtained through data collection techniques in the form of questionnaires whose validity and reliability have previously been tested. The data analysis technique used is Moderated Regression Analysis (MRA) with the following results: 1) Financial literacy has a significant effect on the performance of MSMEs in Kediri City, 2) Financial inclusion has a significant effect on the performance of MSMEs in Kediri City, 3) The use of social media has a significant effect on the performance of MSMEs in Kediri City, 4) The use of social media is not significant in moderating the influence of financial literacy on the performance of MSMEs in Kediri City, and 5) The use of social media is not significant in moderating the influence of financial inclusion on the performance of MSMEs in Kediri City.
Keywords: financial inclusion, MSME performance, financial literacy, social media.
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