IJRR

International Journal of Research and Review

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Year: 2025 | Month: June | Volume: 12 | Issue: 6 | Pages: 588-597

DOI: https://doi.org/10.52403/ijrr.20250666

Sustainable Development Strategy for the Museum Prasasti in the Special Capital Region of Jakarta, Indonesia

Antonius Rizki Krisnadi1, Myrza Rahmanita2, Nurbaeti3, Saptarining Wulan4

1,2,3,4Doctoral Program in Tourism Trisakti Institute of Tourism, Jakarta, Indonesia.

Corresponding Author: Antonius Rizki Krisnadi

ABSTRACT

This study investigates the sustainability of the Prasasti Museum in Jakarta, Indonesia, a cultural heritage site facing stagnation in visitor growth despite its historical significance. Using a quantitative approach and the Multi-Aspect Sustainability Analysis (MSA) method with Exsimpro software, this research evaluates the museum's sustainability across four key dimensions: economic, social, environmental, and cultural. Data were collected from 17 stakeholders using saturation sampling. Findings indicate that prior to optimization, the museum’s overall sustainability status was “Sustainable,” with an average score of 61.78. After implementing strategic interventions—such as enhancing partnerships, inclusive programs, renewable energy adoption, and cultural preservation—the score improved significantly to 78.47, categorizing it as “Very Sustainable.” The economic and cultural aspects showed the strongest performance, while social and environmental dimensions exhibited the most notable improvements. These results underscore the importance of strategic collaboration, technology integration, and inclusive, community-based programs in sustaining museum operations and enhancing their role in cultural tourism. The study offers a practical model for other museums and cultural institutions seeking sustainable development pathways.

Keywords: Museum Sustainability, Prasasti Museum, Cultural Heritage, MSA Analysis, Tourism Development

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