Year: 2025 | Month: July | Volume: 12 | Issue: 7 | Pages: 37-44
DOI: https://doi.org/10.52403/ijrr.20250705
Community-Based Systemic Innovation in Muslim Friendly Tourism Pioneers Amid of Balinese Hindu Hegemony: A Case Study of Kampung Gelgel Village, Klungkung, Bali
B Syarifuddin Latif1, Willy Arafah2, Nurbaeti3, Sri Mariati4
1Tourism Study Program, Universitas Nasional, 2,3,4Tourism Doctoral Program, Trisakti Tourism Institute, Jakarta, Indonesia
Corresponding Author: B Syarifuddin Latif
ABSTRACT
This study explores community-based systemic innovation in Muslim Friendly Tourism within Kampung Gelgel Village, Klungkung Regency, Bali. As the oldest Muslim settlement in Bali, Kampung Gelgel presents a unique case of religious and cultural coexistence, where a minority Muslim community lives harmoniously alongside the dominant Balinese Hindu culture. Using a qualitative approach and the Interpretative Phenomenological Analysis method, this research identifies five key elements of systemic innovation: initiator of change, type of change, approach to change, knowledge production flow, and public-private partnerships. The findings reveal that the Muslim Perbekel (village head) acts as the primary agent of change, initiating a bottom-up process. The innovation is gradual, context-specific, and rooted in Islamic values and local wisdom. Knowledge is generated through internal, experiential processes that foster a collective understanding within the community. The initiative is supported by collaborations among local residents, government agencies, and small-scale business actors, ensuring cultural sensitivity and sustainable development. This study contributes to the theoretical framework of systemic innovation in tourism by demonstrating how minority communities can lead localized, culturally integrated innovations in dominant cultural settings. It also offers practical insights for policymakers, tourism planners, and community leaders seeking to develop inclusive, community-driven Muslim Friendly Tourism models. The case of Kampung Gelgel illustrates the power of grassroots leadership and interfaith cooperation in promoting sustainable and culturally respectful tourism in complex multicultural environments.
Keywords: Muslim Friendly Tourism, Systemic Innovation, Community-Based Tourism, Cultural Integration, Sustainable Tourism
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