Year: 2025 | Month: July | Volume: 12 | Issue: 7 | Pages: 225-233
DOI: https://doi.org/10.52403/ijrr.20250724
Development and Utilization Strategies for Kota Lama as a Tourism Destination in Kendari City, Southeast Sulawesi Province, Indonesia
Selvi Marlina1, Nasrudin Suyuti2, Syahrun3, La Aso4, Bahtiar5
1Student, Postgraduate Program in Cultural Studies, Halu Oleo University, Kendari, Indonesia
2Department of Anthropology, Faculty of Cultural Sciences, Halu Oleo University, Kendari, Indonesia
3Department of Archeology, Faculty of Cultural Sciences, Halu Oleo University, Kendari, Indonesia
4Department of Language and Literature, Faculty of Cultural Sciences, Halu Oleo University, Kendari, Indonesia
5Department of Sociology, Faculty of Social and Political Sciences, Halu Oleo University, Kendari, Indonesia
Corresponding Author: La Aso
ABSTRACT
The study aims to identify the potentials of Kendari’s Kota Lama and formulate the development strategy in order it can be a historical and cultural tourism destination. The city boasts colonial relics, distinctive architecture, local cultural diversity, and a strategic location. Using a descriptive qualitative approach with observation, interviews, and documentation methods, the study analyses data qualitatively and applies the SWOT model to identify strengths, weaknesses, opportunities, and threats. The results indicate that the Kendari’s Kota Lama has great potentials as a historical tourism destination with sustainable and participatory development. The proposed strategies are carried out by preserving the historical buildings through adaptive reuse, empowering local communities, developing heritage trail-based educational tourism, and utilizing digital media for promotion and interpretation. The study recommends the availability of area protection regulations, multi-party collaboration, and an integrated tourism development master plan to make Kendari’s Kota Lama a leading tourist destination having educational, economic, and cultural value.
Keywords: Kota Lama Kendari, colonial remains, tourism development, local culture
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