Review Article
Year: 2018 | Month: December | Volume: 5 | Issue: 12 | Pages: 42-50
African Market Penetration Strategies by Brazilian and Turkish Investors: A Comparative Analysis
James Pavel Ngalebaye
National School of Administration and Magistracy (ENAM), MarienNgouabi University, B.P. 69, Brazzaville, Congo
ABSTRACT
The economic crisis in Western countries has resulted, among other things, in the decline of their investments in Africa. On the other hand, emerging countries are increasingly present in African markets. Their investments in Africa have grown unprecedented over the last decade. Brazil and Turkey are among these new investors in Africa. The article highlights the elements of convergence and divergence in the strategies of penetration of African markets by Brazilian and Turkish investors.
Key words: Foreign direct investment, emerging countries, economic growth, technology transfer, UNCTAD.
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