Research Paper
Year: 2019 | Month: February | Volume: 6 | Issue: 2 | Pages: 266-270
Developing Tomb-Based Religious Tourism: Creating Inter-Cultural Communication Competence In Central Tapanuli Regency
Irwan Syari Tanjung1,2, Suwardi Lubis1, Moh. Hatta1
1Doctoral Program in Communication and Islamic Broadcasting, Universitas Islam Negeri Sumatera Utara, Medan, Indonesia
2Faculty of Political and Social Sciences, Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia
Corresponding Author: Irwan Syari Tanjung
ABSTRACT
The development of tomb-based religious tourism has not been maximally implemented by the regional government of Central Tapanuli Regency (CTR) although there are the diverse culture of visitors who travel to Mahligai and Papan Tinggi tombs and their visits have implications for them to be able to communicate with tourism conscious groups, with management, and with tomb guards. This paper is aimed at describing the development of tomb-based religious tourism, and at creating competency and model for inter-cultural communication in CTR. This paper is qualitative and descriptive, involving the 28 research subjects, such as individual visitor, tourism conscious groups, coastal culture observers, tomb management and guards. The research objects were focused on the verbal and non verbal symbols which were collected by interviews, observation, and document searches; moreover, the data analysis technique involved inductive approach with the data validity used triangulation. It is concluded that the two tombs received little attention from local governments and the management was less professional but the interaction among visitors, tourism conscious groups, management, and guards, who have different cultural identities, results in relational identity with similar meaning, and forms dynamic social relations; they also have adequate experience, knowledge, positive motivation, attitudes, values, abilities, and skills in communication. The visitors’ inter-cultural communication competency with tourism conscious groups, management, and tomb guards about the verbal and non verbal messages have been in accordance with the principles of communication intelligence in Islamic perspectives; so, the model for the inter-cultural communication competency is based on Islam.
Key words: development, tomb, religious tourism, competency, inter-cultural communication
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