Case Study
Year: 2019 | Month: August | Volume: 6 | Issue: 8 | Pages: 525-532
Property Business Development Strategy With Business Model Canvas (Case Study of PT XYZ)
Krisno Yanto Akbar, Arief Daryanto, Sufrin Hannan
School of Business, IPB University, Indonesia
Corresponding Author: Krisno Yanto Akbar
ABSTRACT
Companies with existing business strategies are still expected to provide better and maximum performance. Business Model Canvas is expected to generate positive impacts. This study aims to identify the current business model run by PT XYZ by using the nine elements of the Business Model Canvas (BMC) and the SWOT analysis. Identify internal and external factors that influence the company's business model at PT. XYZ will offer qualitative and quantitative references to formulate a new business model and determine the priority of strategies for each element of the business. Determination of priorities is done by a pairwise comparison approach determining the alternative strategies with the model canvas method gives the company some alternative business models that will bring better opportunity such as landed house product development and maximization of property development on self-owned land obtained 0,22 so that no additional capital expenditure besides those already exist. In addition, to determine the segmentation, the company should expand the market segment by targeting the lower-middle-class because of a number of young people need houses at an affordable price obtained 0,33. Maximizing existing human resources and good recruitment in accordance with procedures obtained 0,28 and benchmarking advanced and sustainable developers obtained 0,18. The result Company strategy dominated bystrategy for each elements SO(Strength & Weakness) 14 strategies, WO (Weakness & Opportunity) 10 Strategies and ST (Strength & Threat) 3 Strategies.
Key words: BMC, Business Model Development, property, SWOT Analysis
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