Research Paper
Year: 2020 | Month: October | Volume: 7 | Issue: 10 | Pages: 428-438
Effect of Service Quality and Collection Quality on Use Decisions through Library Image as Intervening Variables at the University Library North Sumatra
Sundari, Endang Sulistya Rini, Beby Karina Fawzeea
Master of Management Universitas Sumatera Utara, Indonesia
Corresponding Author: Sundari
ABSTRACT
Education is the main thing that must be owned, because education is the root of the civilization of a nation. Education is a basic requirement for everyone to be able to face the challenges ahead. To obtain education, many media can be used, including through the library. Libraries as a source of required information, where libraries include several activities ranging from collecting, storing, processing and maintaining books and other publications both printed and digital which are arranged in such a way according to a certain arrangement. One type of library that can support, expedite and enhance the quality of the implementation of the teaching and learning process is a university library. The purpose of this study was to analyze the effect of service quality and collection quality on the decision to use through library images as an intervening variable at the University of North Sumatra Library. The population of this research is students of USU S2 and S3 who have an active period in lectures with a total sample of 363 respondents. The sampling method used was cluster sampling. Data analysis was carried out through PLS-SEM using the SmartPLS 3.0 program. The results showed that service quality, collection quality and library image directly had a positive and significant effect on the decision of use, then indirectly the service quality and collection quality had a positive and significant effect on the decision to use through library images.
Keywords: Service Quality, Collection Quality, Use Decision, Library Image
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