Research Paper
Year: 2020 | Month: October | Volume: 7 | Issue: 10 | Pages: 527-534
Effect of Ticket Prices and Determination of Paid Baggage on Purchase Decisions of Domestic Airline Tickets at Kualanamu Airport
Holfian Daulat Tambun Saribu1, Ferdinand Napitupulu2
1,2Universitas Prima Indonesia, Indonesia
Corresponding Author: Holfian Daulat Tambun SaribuABSTRACT
The background of this research is that there is a phenomenon of a very drastic decrease in the purchase of domestic flight tickets at Kualanamu Airport. The purpose of this research is to see the effect of ticket prices and determination of paid baggage on purchase decisions of domestic airline tickets at Kualanamu Airport. This research was conducted at Kualanamu Airport in Deliserdang Regency. The type of this research is descriptive quantitative. The population of this study are consumers who use the services of airlines at airports. The sample is drawn using a non-probability sampling approach, the sample chosen is accidental sampling with the type of qualified volunteer sample. The sample of this research was 100 respondents. Respondent data collection using google form. The method of this research is multiple linear regression analysis using Eviews 2010 data processing. The results of the research are partially t-count value 2.307 and sig value 0.023, which means that ticket prices has a positive and significant effect on purchase decisions of domestic airline tickets at Kualanamu Airport, t-count 3,784 and sig 0,000, which means that determination of paid baggage has a positive and significant effect on on purchase decisions of domestic airline tickets at Kualanamu Airport, and simultaneously the F-count value is 27.789 and sig 0,000, which means that ticket prices and determination of paid baggage have a positive and significant effect on on purchase decisions of domestic airline tickets at Kualanamu Airport. The impact of the price increase and the imposition of paid baggage (baggage fees) of up to 20 kg on passengers, made passengers think again (looking at the finances and urgency of the trip) when they want to buy flight tickets for domestic flights back or passengers choose to take the bus if traveling only around Sumatra Island.
Keywords: Ticket Prices, Determination of Paid Baggage, Purchase Decisions
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