Research Paper
Year: 2020 | Month: November | Volume: 7 | Issue: 11 | Pages: 227-232
Communication during Pandemic: The Digital Marketplace to Support SME’s Business in Indonesia
Ainun Nimatu Rohmah1, Kadek Dristiana Dwivayani2, Kheyene Molekandella Boer3
1,2,3Department of Communication, Faculty of Social and Political Sciences, Universitas Mulawarman, Samarinda, Indonesia
Corresponding Author: Ainun Nimatu Rohmah
ABSTRACT
The local digital marketplace is an innovation for the development of digital ecosystems in Indonesia. This innovation has the opportunity to improve the local SME's business, prepare the SMEs players to enter into a greater competition, and to improve the national economy. For this reason, the current study tries to find out the employment of business communication concepts in digital marketplace application that aims to support SME businesses during the pandemic. By using the Snowball sampling technique, we conducted interviews with parties who could answer the research problems. This study found that business communication in managing the digital marketplace application has run well between managers and internal and external stakeholders. This study suggests improving the ability of SME entrepreneurs and promoting them to local entrepreneurs or communities to expand the digital market in the region.
Keywords: Business communication, digital marketplace, SME.
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