Research Paper
Year: 2020 | Month: December | Volume: 7 | Issue: 12 | Pages: 57-65
Strategic Formulation Analysis of Virtual Gas Pipeline Business Development (CNG & LNG)
Dliyaa Ul Haq1, Harianto2, Rhian Indradewa3
1,2,3Business School, Institut Pertanian Bogor, Jl. Raya Pajajaran, Bogor 16 151
Corresponding Author: Dliyaa Ul Haq
ABSTRACT
The objectives of this study were 1) to identify internal and external factors that influence the company's business development; 2) analyze internal and external environmental factors that affect the company's business development and PT Pertagas Niaga's strategic position to compete in the oil and gas industry; and 3) formulating alternative strategies and priorities that can be recommended to the company in achieving its goals. This research was conducted using a qualitative method through questionnaires to three experts from the management of PT Pertagas Niaga and deliberately selecting from externals. The initial stage was to identify internal and external factors that are analyzed using The IFE Matrix and The EFE Matrix. Then in the second stage, The IE matrix and SWOT matrix analysis was carried out to determine the current condition of the company. In the last stage, QSPM analysis was carried out to determine priorities for the preparation of alternative strategies. The priority strategy recommendations for PT Pertagas Niaga were 1) market penetration strategy, 2) market development strategy, 3) product development strategy. The recommendations for the three alternative strategies were expected to be a reference for the management of PT Pertagas Niaga in developing the company's business.
Keywords: IE Matrix, PT Pertagas Niaga, QSPM, SWOT Matrix, Virtual Gas Pipeline.
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