Research Paper
Year: 2020 | Month: February | Volume: 7 | Issue: 2 | Pages: 230-234
A Study on Marketing Strategies of Garment Industry with Special Reference to Tirupur
R. Sangeetha
Assistant Professor, Department of E-Commerce, Vellalar College for Women (Autonomous), Erode.
ABSTRACT
Tiruppur is also known as the knitwear capital of India, accounting for 90% of India's cotton knitwear export. It contributes to a huge amount of foreign exchange in India. The exporters have to equip themselves with complete knowledge of international marketing channels to sustain in garment business. Careful planning of market entry and allocation of managerial and financial resources, innovation have the ability to reduce the uncertainty of the business. The present aims to analyze the marketing strategies of garment industry with special reference to Tiruppur.
Keywords: Garment, Pricing, Strategy and Techniques
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