Research Paper
Year: 2020 | Month: February | Volume: 7 | Issue: 2 | Pages: 394-401
Strategy Development of BPJS and Non BPJS Patient Services in Bogor City General Hospital
Nauval Nursyarif, Arief Daryanto, Sufrin Hanan
School of Business IPB University, Indonesia
Corresponding Author: Nauval Nursyarif
ABSTRACT
One of the BPJS program organizers is Bogor City Regional General Hospital with the majority of hospital patients being BPJS patients, namely 92.85% of the total Bogor City Regional General Hospital patients in 2017, but in 2018 there was a change in regulations regarding hospital referral systems so that Made experienced a decline in the number of BPJS patients which is 90.11% of the total Bogor City Regional General Hospital patients. The purpose of this study is to identify and map the existing conditions of Bogor City Regional General Hospital, identify and analyze internal and external environmental factors that become opportunities, threats, strengths and weaknesses of Bogor City Regional General Hospital using the SWOT method and formulating the right Strategic Architecture to be applied by Bogor City Regional General Hospital, Strategic architecture method was chosen because it has a flexible strategic character with a long period of time, so that if there are changes to the business or there are new challenges in the future, Bogor City Regional General Hospital can overcome them. The results of the analysis using SWOT showed that Bogor City Regional General Hospital has 8 Strengths, 4 Weaknesses, 5 Opportunities and 2 Threats. With 6 S-O (aggressive) strategies, 3 W-O (Conservative) Strategies, 1 S-T (Competitive) strategy and 1 WT (Defensive) Strategy. More specifically from the overall strategy, RSUD has 4 alternative strategies for developing BPJS patient service and 8 alternative strategies in development of non BPJS patient services. From this choice of strategy, a strategic architecture in the form of a road map for Bogor City Hospital is created that is expected to be a solution in developing business in the next 4 years.
Keywords: RSUD, Business development, Strategic Architecture and SWOT
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