Research Paper
Year: 2020 | Month: March | Volume: 7 | Issue: 3 | Pages: 102-111
The Influence of Lifestyle, Physical Environment, and Menu Variety on Customer Loyalty through Customer Satisfaction in the Coffee Shop
Eka Dewi Setia Tarigan, Muslim Wijaya, Patar Marbun
Department of Management, Faculty of Economics & Business, Universitas Medan Area, Medan, North Sumatra, Indonesia.
Corresponding Author: Eka Dewi Setia Tarigan
ABSTRACT
The present study discusses the direct and indirect effects of lifestyle, physical environment, and menu variety on customer satisfaction through customer satisfaction. The results of the current study found that lifestyle is positively and significantly related to customer satisfaction, physical environment positively and significantly related to customer satisfaction, and menu variety are not related to customer satisfaction. Lifestyle is not related to customer loyalty, physical environment is positively related to customer loyalty, and menu variety are not related to customer loyalty. For indirect influences, customer satisfaction mediates the relationship between lifestyle and customer loyalty. Meanwhile the physical environment does not mediate the relationship between the physical environment and customer loyalty. Finally, customer satisfaction does not mediate the relationship of menu variety to customer loyalty.
Keywords: Lifestyle, Physical Environment, Menu Variety, Satisfaction, Coffee Shop
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