Research Paper
Year: 2020 | Month: March | Volume: 7 | Issue: 3 | Pages: 192-199
The Influence Analysis of Price Match, Quality, and Product Distribution on the Decision to Purchase the Sparepart for Palm Oil Processing Machine in CV Anugrah Ibu Pertiwi
Sri Rezeki, Khaira Amalia Fachrudin, Rulianda Purnomo Wibowo
Master of Management Study Program, Postgraduate School of University of Sumatera Utara
Corresponding Author: Sri Rezeki
ABSTRACT
Purchasing decisions are actions of consumers to buy or not to product. Of the various factors that influence consumers in purchasing a product or service, consumers usually always consider the quality, price, and products that are already known by the public. This study aims to determine the effect of price, quality, and distribution of products on the decision to purchase spare parts for palm oil processing machinery at CV Anugrah Ibu Pertiwi. This research is a type of hypothesis testing research with the research population is regular customers of palm oil processing. The sample selection is implemented by census (saturated) which is a method for collecting and analyzing data from all research populations, which is 30 respondents. The data used are primary and secondary, both qualitative and quantitative. This research is an associative explanatory research using a quantitative approach. The analytical method used is multiple linear regression method by first classical assumptions. The results of this study demonstrate that partially the price and quality of the product has a positive and significant influence on purchasing decisions while the distribution of products does not significantly influence purchasing decisions. However, price match, quality, and distribution of products significantly influence the decision to purchase palm oil processing machine spare parts products simultaneously.
Keywords: Price Match, Quality, Product Distribution, Purchasing Decision, Palm Oil
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