Case Report
Year: 2020 | Month: April | Volume: 7 | Issue: 4 | Pages: 208-222
Formulation Strategy for Improving the Financing Performance of SRB Amanah Ummah
Whayudha Kusumawijaya1, Hartoyo1, Hendri Tanjung2
1Business School, Institut Pertanian Bogor, Jl. Raya Pajajaran, Bogor 16 151
2University of Ibn Khaldun (UIKA), Jl. New, Kedung Rhinos, Land Sareal, Bogor 16 162
Corresponding Author: Whayudha Kusumawijaya
ABSTRACT
The purposes of this research were: 1) to analyze the internal and external environmental factors that Affect the company's financial performance and the strategic position of the SRB (Sharia Rural Bank) Amanah Ummah for competing in the rural bank financial industry, and 2) to formulate accurate alternative strategies and priorities that can be recommended to companies in Achieving Reviews their goals. This research was conducted using qualitative methods through questionnaires to ten experts consist of management from Sharia Rural Bank Amanah Ummah and intentionally selected external parties. The initial stage is to identify the internal and external factors that was Analyzed using the IFE Matrix and the EFE Matrix. Then in the second stage, the CP Matrix analysis, IE Matrix analysis and SWOT matrix were conducted to Determine the company's current condition. In the final stage, a QSPM analysis was Carried out to Determine priorities for the formulation of alternative strategies. The priority recommendation strategies for Sharia Rural Bank Amanah Syariah in sequentially were: 1) market penetration strategy, 2) market development strategy, and 3) product development strategy. Recommendations from the three priority strategies were expected to be a reference for the Sharia Rural Bank Amanah Ummah in improving financial performance management.
Keywords: sharia finance, strategies in increasing financing, sharia rural bank amanah ummah, QSPM.
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