Research Paper
Year: 2020 | Month: July | Volume: 7 | Issue: 7 | Pages: 425-434
SMEs Competitiveness Development in Small Industrial Village (PIK) of Pulogadung by Government Agency as a Public Sector
Roselina Lathi Putri Rusarditya1, M. Syamsul Maarif2, Setiadi Djohar3
1,2IPB University, School of Business, Jl Raya Pajajaran, Bogor, Indonesia
3PPM School of Management, Jl Menteng Raya, Jakarta, Indonesia
Corresponding Author: Roselina Lathi Putri Rusarditya
ABSTRACT
Small Industrial Village (PIK) of Pulogadung is the center of SMEs in East Jakarta, Indonesia, and managed by Management Unit of Small and Medium-sized Enterprises Development Centers and Pulogadung Settlements(UPK PPUKMPP) which is a government agency to assist SMEs. The research aims to analyze strategies in financial perspectives, customer perspectives, internal business process perspectives, and learning & growth perspectives, and also to recommend priorities strategies in the development of SMEs in PIK Pulogadung. The data collection methods are in-depth interviews and survey techniques. The data analysis method was done using a Balanced Scorecard to describe strategic objectives and AHP to weight against strategic target priorities. Based on AHP's weighted results, the customer perspective ranks first in the strategic priority of the 52,0%, followed by a learning and growth perspective of 26,3%, an internal business process perspective of 14,0%, and the last is financial perspective of 7,7%. The strategic goal of the financial perspective that has the greatest weight is the increase in independence by 67,2% weight. The customer perspective with the largest weight value is the strategic target of 84,8%. The strategic goal of internal business process perspective which has the largest weight is an effective business process improvement, with a weighted value of 45,9%. The strategic objective of the most significant learning and growth that has the greatest weight is the increase in the competency of human resources, with a weight value of 82,5%.
Keywords: AHP, balanced scorecard, SMEs
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