Research Paper
Year: 2020 | Month: August | Volume: 7 | Issue: 8 | Pages: 232-240
Tanah Karo Arabica Coffee Development Strategy
Iska K. Ginting1, Lukman M. Baga2, Anna Fariyanti2
1IPB University, School of Business, Jl Raya Pajajaran Bogor, Indonesia
2Department of Agribusiness Faculty of Economics and Management, IPB University, Jl. Agatis, IPB Darmaga, Bogor 16680
Corresponding Author: Iska K. Ginting
ABSTRACT
Coffee is a plantation that has the potential to be developed based on the level of consumption and world demand that shows a positive trend. One of the potential area for coffee development is Karo Regency, North Sumatra. Karo Regency develop Coffee after the eruption of Mount Sinabung which affected the farmer’s economy. Coffee cultivation is one alternative to recover the economy of Karo farmers. Therefore, this study aimed to strategy priorities for coffee agribusiness development of Tanah Karo Arabica coffee. The analysis method that used are IFE/ EFE, IE to determine the existing position of Tanah Karo Arabica coffee agribusiness. Based on the analysis results, Tanah Karo Arabica coffee agribusiness is in quadrant II with moderate internal factors and strong external factors, so that the grand strategy for Tanah Karo Arabica coffee agribusiness is growth and build The result of AHP strategies are quality improvement of harvested and processed product of coffee, increasing production capacity of harvested and processed products, and establishing marketing and promotion agency of Tanah Karo Arabica coffee.
Keywords: development, Tanah Karo Arabica coffee, strategies
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