Research Paper
Year: 2020 | Month: August | Volume: 7 | Issue: 8 | Pages: 451-462
Analysis of Public Perception of Sharia Financial Institutions in Medan City
Zulfikar1, Rahmanta 2, Irsad3
1Posgraduate Students Faculty of Economics and Business, Departement of Economics, Universitas Sumatera Utara, Indonesia
2,3Postgraduate Lecturer Faculty of Economics and Business, Departement of Economics, Universitas Sumatera Utara, Indonesia
Corresponding Author: Zulfikar
ABSTRACT
The purpose of this research is to determine the public perceptions of Islamic Financial Institutions in Medan. The research is categorized to descriptive qualitative so that is not to test hypothesis. This data which is used in this research is the primary and secondary data. Sampling technique is taken by purposive sampling of 50 respondents as the sample. The research collects empirical evidence by distributing questionnaires. Respondents in this research are the whole society in Medan or a city that had contact with Islamic Financial Institutions in Medan. Based on the results of the research with crosstab analysis, known to the majority of respondents have a perception about Islamic Financial Institutions in the choice of Islamic Financial Institutions to avoid usury and following argument of the Sunnah. In addition, the perception of the majority of respondents regarding Islamic Financial Institutions is the Islamic Financial Institutions are not assessment client to interest. Then the majority of respondents have the perception that Islamic Financial Institutions have employees were friendly and polite.
Keywords: Islamic Financial Institutions, Perception
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