Research Paper
Year: 2020 | Month: September | Volume: 7 | Issue: 9 | Pages: 137-147
Cliché Language for Creative Advertising in Expanding the Product Market
Dewi Nurmala1, Nila Afningsih2, Debbi Chyntia Ovami3
1Department of English Letters, Faculty of Letters, Universitas Muslim Nusantara Al Washliyah, Indonesia
2Department of Language Education and Indonesian Literature, Faculty of Education and Teacher Science, Universitas Muslim Nusantara Al Washliyah, Indonesia
3Department of Accounting, Faculty of Economics, Universitas Muslim Nusantara Al Washliyah, Indonesia
Corresponding Author: Nila Afningsih
ABSTRACT
English is a language that must be owned by the younger generation. The development and progress of the world economy force us to continue to improve ourselves, including the ability to speak English. This research tries to present the use of cliché language style to create creative advertisements to broaden the market of products. The purpose of this research is to help students to develop their ability to use creative language. At the end of the research, students are expected to create attractive and creative advertisements with cliché language style. This study uses experimental and survey methods. Based on the results of the F test carried out, it is known that the significance level of 0,000 is smaller than 0.05. Based on these results it can be concluded that the independent variables of cliché language and creative advertising have a significant effect on expanding the product market
Keywords: Cliché Style, Creative Advertising
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