Research Paper
Year: 2021 | Month: November | Volume: 8 | Issue: 11 | Pages: 441-449
DOI: https://doi.org/10.52403/ijrr.20211156
Analysis of Factors Influencing Intensity Use of Mobile Banking Islamic Bank
Sutarminingsih1, Lukman M Baga2, Imam Teguh Saptono3
1,3Graduate IPB Business School
2Center of Islamic Business and Economic Studies (CIBEST), IPB University
Corresponding Author: Sutarminingsih
ABSTRACT
The development of internet users and technology has influenced the banking industry to transform its services towards digital. XYZ Sharia Bank is one of the banks that implements a digital banking service strategy through mobile banking. The purpose of this study is to describe the characteristics of mobile banking users, then analyze what influences the behavioral intentions of users in increasing the intensity of mobile banking use, and provide recommendations for development strategies for Islamic Bank XYZ to increase the intensity of mobile banking use. The results of this study qualitatively indicate that the characteristics of XYZ Islamic Bank mobile banking users are dominated by millennial generation males. XYZ Syariah Bank is the choice for mobile banking services because of its practical and flexible use. In addition to general banking transactions, XYZ Syariah Bank mobile banking is also an option because it provides services to complement people's lifestyles, namely for digital wallet refills, online shopping payments through the marketplace/e-commerce. The results of the research quantitatively indicate that all of the variables studied, namely perceived usefulness, ease of use, interaction needs, perceived risk, perceived cost of use, trustworthiness, credibility, and compatibility with lifestyle and needs have a significant influence on the intensity of using Islamic Bank mobile banking XYZ, where the biggest factor in influencing the intensity of the use of XYZ Islamic Bank's mobile banking is compatibility with lifestyle and needs.
Keywords: Digital Banking, Mobile Banking, Intensity of Using, Sharia Bank.
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