Research Paper
Year: 2021 | Month: December | Volume: 8 | Issue: 12 | Pages: 597-605
DOI: https://doi.org/10.52403/ijrr.20211272
Analysis of Destination Image and Memorable Tourism Experience on Revisit Intention through Satisfaction of Tourist in Maimoon Place
Alya Indriani1, Endang Sulistya Rini2, Beby Karina F Sembiring3
1,2,3Faculty Economics and Business, University of Sumatera Utara, Medan, Indonesia.
Corresponding Author: Alya Indriani
ABSTRACT
This study aims to analyze the destination image and memorable tourism experience on revisit intention through tourist satisfaction at Maimoon Palace. The type of research used in this research is associative research. The population in this study were tourists who visited the Maimoon Palace with the samples taken in this study were 135 respondents. Withdrawal of the number of sample sizes is done by non-probability sampling using purposive sampling method. The data used are primary data and secondary data obtained through a list of statements and documentation studies. The data analysis technique uses structural equation modeling (SEM) with the Smart PLS version 3.0 analysis tool. The results of the study directly show that destination image has a positive and significant effect on revisit intention, memorable tourism experience has a positive and significant effect on revisit intention, destination image has a negative and significant effect on revisit intention, memorable tourism experience has a positive and significant effect on revisit intention, and tourist satisfaction has a positive and significant effect on revisit intention. Then the results of tests carried out indirectly indicate that tourist satisfaction is not able to mediate the relationship between destination image and revisit intention, but tourist satisfaction is able to mediate the relationship between memorable tourism experience and revisit intention.
Keywords: Destination images, memorable tourism experience, tourist satisfaction and revisit intention.
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