Research Paper
Year: 2021 | Month: February | Volume: 8 | Issue: 2 | Pages: 310-322
DOI: https://doi.org/10.52403/ijrr.20210244
The Impact of Promotion, Services Quality and Website Quality towards Purchase Intention on the Airflight Tickets
Ashfa Qotrunnida1, Arissetyanto Nugroho2, Janfry Sihite3
1Student of Postgraduate Program, 2,3Lecturer of Postgraduate Program,
Universitas Mercu Buana, Jakarta, Indonesia
Corresponding Author: Ashfa Qotrunnida
ABSTRACT
This research has purposed to investigate the impact from the promotion, service quality and website quality on purchase intention. The research object in this research was Traveloka.com and those number of samples used was 160 respondents through the heir formula calculation method, namely the indicator was multiplied by 5. The sampling method that used was the convenience sampling method by data collection method used was the questionnaire method and were analysis by Partial Least Square (PLS). The results proved that promotion had a positive and significant affect on purchase intention, service quality had a positive and significant affect on purchase intention and web quality had a positive and significant affect on purchase intention.
Keywords: Promotion, service quality, website quality, purchase intention.
[PDF Full Text]