Research Paper
Year: 2021 | Month: March | Volume: 8 | Issue: 3 | Pages: 570-579
The Analysis of Affecting Factors of Consumer Complaints on the Distribution Channel Palm Seedlings: Case Study on the Marketing of PPKS Palm Seedlings to Large Palm Oil Plantations
Bayu Adhi Nugroho1, Diana Chalil2, Rulianda Purnomo Wibowo2
1,2Master of Agribusiness Study Program on Faculty of Agriculture of University of Sumatera Utara
Corresponding Author: Bayu Adhi Nugroho
ABSTRACT
This study aims to identify the factors that influence the complaints of consumers / Palm Oil plantation who purchased Palm Oil seedlings at the Indonesian Palm Oil Research Institute, Medan. The data used in this study is secondary data which contains information about the number of seedlings at delivery, distance of delivery, duration of time on delivery and the type of transportation used during the distribution process of Palm Oil seedlings to 154 Palm Oil plantations that purchased directly to PPKS during the 2018 - 2019 period. The data in this study were further analyzed using logistic regression analysis techniques with the help of the STATA program to test the effect of the number oil seedlings, distance to distribute seedlings, duration of time and type of transportation used to distribute Palm Oil seedlings on consumer complaints due to dead seedlings, not growing or moldy seedlings after going through the distribution process. Based on the results of the analysis in this study, it was concluded that the count of Palm Oil seedlings, the distance of delivery and the type of transportation used to distribute the oil seedlings proved to have an effect on consumer complaints due to dead seedlings, not growing or moldy seedlings after going through the distribution process, while the distribution duration of time had no significant effect. Regarding the emergence of complaints, this study also provides suggestions for the distribution of Palm Oil seedlings so that the dead, not growing or moldy seedlings after going through the distribution process can be minimized and not caused many complaints.
Keywords: number of seedlings, distance, duration of time, type of transportation, logistic regression.
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