Research Paper
Year: 2021 | Month: April | Volume: 8 | Issue: 4 | Pages: 235-244
DOI: https://doi.org/10.52403/ijrr.20210431
Analysis of the Influence of Competitive Advantages and Motivations on the Performance of SMEs Assisted by Bank Sumatera Utara Kampung Baru Medan Branch
Kiki Farida Ferine
Universitas Pembangunan Panca Budi, Medan, Indonesia, 20122
ABSTRACT
This research aims to find out and analyze the performance of SMEs Assisted by Bank Sumatera Utara Kampung Baru Medan Branch through Competitive Advantage and Motivation. The data analysis method used in this study uses Multiple Regression Analysis by conducting data quality tests, classic assumption tests, hypothesis tests and determination coefficients using the Statistical Package for Social Science (SPSS) program. The population in this study was all SMEs assisted by Bank Sumatera Utara Kampung Baru Medan Branch which amounted to 53 respondents. The entire population is used as a sample. The results of this study prove that partially Competitive Advantage has a positive and significant effect on the Performance of SMEs Assisted by Bank Sumatera Utara Kampung Baru Medan Branch and is dominant in influencing the Performance of SMEs Assisted by Bank Sumatera Utara Kampung Baru Medan Branch. Simultaneously Competitive Advantages And Motivation To The Performance of SMEs assisted by Bank Sumatera Utara Kampung Baru Medan Branch.
Keywords: Competitive Advantages, Motivation and Performance.
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