Research Paper
Year: 2021 | Month: June | Volume: 8 | Issue: 6 | Pages: 175-179
DOI: https://doi.org/10.52403/ijrr.20210621
Effect of Distribution Channels, Service Quality and Product Quality on Purchase Decisions at PT Sumatra Sukses Jaya (FDR Tire Distributor)
Stewen1, Andre Fitriano2, Winer Antono3, Tommy Wijaya4
1,2,3,4Universitas Prima Indonesia, Indonesia
Corresponding Author: Andre Fitriano
ABSTRACT
The purpose of this study was to test and analyze distribution channels, service quality, product quality on purchase decisions at PT Sumatra Sukses Jaya. The phenomenon of a decrease in purchasing decisions, delays in distribution to customers, service quality that still gets complaints from customers and the existence of product returns from product quality that occur are the background of this research. The sampling technique in this study used simple random sampling using the slovin formula in determining the sample. The number of samples in this study was 115 people. In partial data testing, the variables of distribution channels, service quality, product quality show a positive and significant effect on each variable on purchase decisions at PT Sumatra Sukses Jaya. In testing the data analysis simultaneously, the variables of distribution channels, service quality, product quality showed a positive and significant effect on purchase decisions at PT Sumatra Sukses Jaya.
Keywords: Distribution Channels, Service Quality, Product Quality, Purchase Decisions.
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