Research Paper
Year: 2021 | Month: June | Volume: 8 | Issue: 6 | Pages: 45-58
DOI: https://doi.org/10.52403/ijrr.20210608
Analysis of Factors Influencing Consumers in Using the E-Wallet Application
Syafira Salzabella1, Ujang Sumarwan1, Lilik Noor Yuliati1
1IPB University, School of Business, Jl. Raya Pajajaran Bogor, Indonesia
Corresponding Author: Syafira Salzabella
ABSTRACT
The development of electronic money in Indonesia is quite rapid, this is proven to increase the volume of electronic money transactions in 2020 estimated to reach 3.7 billion with the number of electronic money in circulation of 51 electronic money. This research uses TAM which is a model that identifies the acceptance and use of technology for consumers, in this case the e-wallet application. The variables in this study include perceived ease of use, perceived usefulness, advertisements, cashback promos, product innovation and intention to use. This research aims to: 1) analyze demographics, perceived ease of use, perceived usefulness, advertisements, cashback promos, product innovation and the intention to use the e-wallet application services;2) analyze the factors affecting consumers in using the e-wallet application; 3) formulate managerial implications that can be implemented by service providers to increase the use of e-walletapplications. The study was conducted from August 2020 to March 2021. The number of samples used in this study was 407 respondents. Data analysis used descriptive statistics and SEM (Structural Equation Model) with SmartPLS software. The results showed that creating user friendly features to attract new users and retain old users; maintaining the quality of transaction services in terms of speed, convenience and practicality; improving service access when topping up and transferring balances to other users; service providers need to educate and socialize about e-wallets by utilizing cashback promos; improve security systems to safeguard users' personal data; there is a need for a legal protection for application users; and increasing the number of merchants on e-wallet applications.
Keywords: intention to use, behavioral intention, e-wallet, TAM, payment method.
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