Review Paper
Year: 2021 | Month: August | Volume: 8 | Issue: 8 | Pages: 76-86
DOI: https://doi.org/10.52403/ijrr.20210812
Influence of Marketing Mix Strategy on Business Arena Corner
Elyana Reni Rachmawati1, Tantri Yanuar Rahmat Syah2, Rhian Indradewa3, DianaFajarwati4
1,2,3,4 Faculty of Business Economics, Esa Unggul University, West Jakarta, Indonesia.
Corresponding Author: Elyana Reni Rachmawati
ABSTRACT
The impact of digital development has made a new standard for Startup companies in winning competitions and can still compete in winning customer satisfaction. This makes startup companies compete to formulate a suitable strategy in a very tight competition through marketing strategies applied by each company. This research was conducted to determine how much influence the 7P marketing strategy run by Startup Arena Corner engaged in the digital application of sports venues in Jakarta. This paper reviews literature from past studies related to the mixed concepts of marketing and descriptive analysis used to analyze the best practices of 7P marketing strategies implemented today. The method is to apply all aspects of 7P the marketing strategy with the scenario that Arena Corner will run, compared to the theory that has been led to marketing mix 7P. The results of this study explain that the implementation of Arena Corner's marketing strategy has been fully integrated, both conventional and digital solid marketing implementation so that it is expected that customers can get satisfaction with Arena Corner's products and services. In addition, it is also necessary for customers to feel the user experience that is inherent in the minds of consumers so that Arena Corner can win the hearts of its customers and new consumers.
Keywords: Marketing Mix 7P, Strategic Marketing, Business Plan, Arena Corner..
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