Short Communication
Year: 2021 | Month: August | Volume: 8 | Issue: 8 | Pages: 148-155
DOI: https://doi.org/10.52403/ijrr.20210821
Risk Management Application for Business Startups "Jamu Partnership" in Indonesia
Andhika Saputra1, Rhian Indradewa2, Tantri Yanuar Rahmat Syah3, Diana Fajarwati4
1,2,3,4Department Management, Faculty Economic and Business, Esa Unggul University, Jakarta – Indonesia
Corresponding Author: Andhika Saputra
ABSTRACT
Background – Awareness of a healthy lifestyle and thinking back to nature makes society in Indonesia choose jamu as their daily routine drink. Jamu itself is a term for natural traditional medicine from Indonesia. Unfortunately the types of jamu products are still very limited in variants, have a bitter taste and difficult to find in modern places such as cafes. Currently the Indonesian government provides support in health and fitness tourism business activities in the form of jamu cafes. In addition, the community's desire for entrepreneurship through SMEs is also very large. This is a potential opportunity for startup companies in the field of jamu partnerships (business opportunity). Besides that, risks in this startup business also need to be identified, analyzed and treatment.
Method – Using the ISO 31000:2018 risk management approach.
Result – This analysis help jamu startup companies (business opportunity) in making the right decisions to mitigate risks, so that the business can be sustainable.
Keywords: Risk Management, Startups, Jamu Partnership, Business Opportunity, Indonesia.
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