Research Paper
Year: 2022 | Month: November | Volume: 9 | Issue: 11 | Pages: 108-119
DOI: https://doi.org/10.52403/ijrr.20221118
Interest in Using Go Pay for Yogyakarta Students
Sigit Handoyo1, Afiifah Zakiyyah2, Kinanthi Putri Ardiami3, Endah Utami4
1,2,3Accounting Department, Universitas Islam Indonesia
4Department of Industrial Engineering, Universitas Ahmad Dahlan
Corresponding Author: Sigit Handoyo
ABSTRACT
Electronic wallets such as Go-Pay are increasingly popular because they make all transactions easy and fast. In this study that used students as respondents, there was evidence that the perception of convenience did not affect interest in using go-pay. However, perceived benefits and trust affect interest in using go-pay. It proves that students have accepted the Go-Pay application because it is considered easy to use. At the same time, the benefits and trust factors are still the primary considerations in choosing this application. The sampling technique used was random convenience sampling by distributing questionnaires. Data analysis was carried out by classical assumption test and multiple regression analysis.
Keywords: go-pay, perceived convenience, perceived benefits, trust
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